Digital distribution platforms provide a wealth of engagement data. By tracking which strategies advisors search for, how often they view specific factsheets, and their attendance at webinars or meetings, managers can identify emerging demand patterns. AI-driven analytics can segment advisors by geography, channel and client type to reveal which products resonate. For instance, if engagement with private credit content spikes in a particular region, you might prioritize launching a private credit ETN there. This data-driven approach reduces the risk of launching products with little interest and helps allocate marketing resources more effectively.