Advisors often face fragmented information when sourcing alternative investments. Specialized marketplaces now curate a range of private credit, real estate and hedge-fund strategies and present them in a single digital hub. These platforms provide comparable data (returns, risk metrics, fees), standardized due diligence packages and often allow advisors to subscribe directly through existing custodians. By using such a marketplace, advisors save time, can easily compare products and access managers that might otherwise be hard to find. Lynk Markets is an example of a platform that aggregates ETNs and other alternative vehicles, enabling advisors to diversify client portfolios efficiently.